In 2008, limit download for applications, games si Updatefrom the App Store, made through a mobile connection, was 10 MB. Enough for that time, considering that they were not leaving strong mobile connections and had time mobile internet (cellular data) cost quite a lot. Neither talk about subscriptions with dozens of GB free or unlimited subscriptions.
4 years ago we met a limit of 50 MB, which was modified to 100 MB with the launch iOS 7. Both application and user needs have increased
This year, with the launch of the new one iPhone X, the need for consistent application updates has increased, so Apple announces a change of download limit to 150 MBfor apps in the App Store.
What exactly does this limit mean? When using a connection LTE / 4G on iPhone, you will not be able to download from App Store a game or an application higher than 150 MB. Also valid for consistent updates. Their volume should not exceed 150 MB.
Besides the fact that a higher download of 150 MB would involve a longer download time if it was via an 4G / LTE connection, it also protects the traffic volume included in the subscription of the users. It would be unfortunate to have 200 MB available in the included data traffic and to automatically update 1 GB. It would generate additional costs.
We've increased the cellular download limit from 100MB to 150MB, letting customers download more apps from the App Store over their cellular network.