Apple, Google si Microsoft ranks first among the top 100 brands, while luxury names such as Prada and Ralph Lauren fell to Interbrand's top rankings Bloomberg. Brands in the field of technology remain in the first position. Apple si Google they ranked first in the second place for the fourth year in a row, and Amazon entered the top 10. Facebook's brand value increased by 48%, faster than any other name, and now occupies the 15 site.
About a third of the list is made up of automotive and technology companies, Toyota being in the 5 place, and Mercedez-Benz on the 9. Proelectric car driver Tesla Motors Inc. entered the standings for the first time, while Volkswagen AG lost five positions following last year's scandal.
A modest demand on the fashion market, especially in China, has made brands such as Prada and Ralph Lauren changing their positions. So, Prada is now 81, coming from 69, while Ralph Lauren left behind seven positions, now at 98. Hermes did not follow the patterns and climbed seven positions up to 34, and this is due to consistency.
Depending on the country of origin, 52 of brands are American, 10 are from Germany and 8 from France.