Apple, Google si Microsoft occupies the leading places in the ranking of the 100 strongest brands, while the names in the luxury industry, such as Prada or Ralph Lauren, fell in the top made by Interbrand, according to Bloomberg. Technology brands remain in the top positions. Apple si Google they ranked first in the second place for the fourth year in a row, and Amazon entered the top 10. Facebook's brand value increased by 48%, faster than any other name, and now occupies the 15 site.
AproAbout a third of the list is made up of car and technology companies, with Toyota in 5th place and Mercedes-Benz in 9th place. Proelectric car driver Tesla Motors Inc. entered the standings for the first time, while Volkswagen AG lost five positions following last year's scandal.
Low demand in the fashion market, especially in China, has caused brands such as Prada and Ralph Lauren to change their positions. So, Prada is now in 81st place, falling from 69th place, while Ralph Lauren left behind seven positions, now in 98th place. Hermes did not follow the patterns and climbed seven positions to 34th place, and this is due to consistency.
Depending on the country of origin, 52 brands are American, 10 are from Germany and 8 from France.