Nokia Lumia 720 a Windows 8 crisis smartphone that addresses the middle segment

Nokia trying desperately to recover distance that separates the new leader of the moment, Samsung to stimulate sales and launches a new series of low cost models that want to come back leading the world's most Selling brand. After success with Asha series who had a great popularity among young people now trying to introduce new models of low cost Lumia series. This is why Nokia is launching the new Lumia 720, a new one this month smartphone running the new mobile operating system developed by Microsoft, Windows Phone 8. The new model boasts a Finnish chipset Qualcomm MSM8227, 1GHz Dual Core processor and an Adreno 305 GPU, with which it tries to meet the growing demands of users for the latest multimedia applications.

The new Lumia 720 with a 4,3" IPS LCD display protected with the latest Corning Gorilla Glass 2 technology, it comes equipped with an 8GB memory that can be expanded with a microSD card of up to 64GB and a 512MB RAM memory that allows the smooth operation of operating system and more demanding multimedia applications. Among the novelties that the new model comes with, by far the most obvious is the 6,7MP main camera, a resolution that is not used at all or very rarely, with lenses Carl Zeiss and the 1,3Mp front end, both shooting HD 720p at 30fps. In terms of new connectivity Nokia Lumia 720 comes equipped with all connection options, including NFC, lacking only LTE (accessible only to top models), GPS and GLONASS compatible navigation support and SNS support provides almost everything a mid-range smartphone needs and can satisfy a less demanding average customer. The new model will be available in 4 color variants: Yellow, White, Red, Cyan/Black and the first countries where it will be sold will be from Asia: Vietnam, China, following that probably in the summer it will also be available for the European markets and in America.